How and why do we choose the things that we buy? What influences people? If you’re fascinated about human behaviour and how through marketing this knowledge can influence behaviour, then our degree will give you the ability to make this your career.

Our marketing degree explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising. Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’. This includes practical experience during your final year where you will be able to combine everything you have learnt to undertake a project working with a business to solve a genuine industry problem.

The North Wales Business School has excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s. As part of the course, you will be given the opportunity to hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.

As our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI worth over £1,300 at no additional expense.

YEAR 1 (FOUNDATION YEAR)

 Through an introduction to business you will investigate the business functions of HR, Marketing and Accounting and Finance with an opportunity to explore the different elements of a business, including structures, and different types of ownership.

MODULES

• Fundamentals of Finance
• Fundamentals of HRM
• Introduction to Business.
• Introduction to Marketing
• The Skills You Need
• Contextual Studies

YEAR 2 (LEVEL 4)

 This second year introduces the skills required to study this academic discipline. You will also explore the broader context of marketing.

 MODULES

• Business Environment
• Business Communication Skills for Marketing
• Economics
• Marketing Essentials
• Data Analytics and Understanding Big Data
• Creating Events

 YEAR 3 (LEVEL 5)

This year builds on and expands your portfolio of skills and knowledge, introducing further elements while increasing the proportion of work drawing on the real world.

MODULES 

• Advertising and Branding
• Customer Service Excellence
• Competitive Intelligence Research
• Engaging and Leading People
• Work Based Project
• Work Placement

YEAR 4 (LEVEL 6)

 The final year includes core modules that enable you to apply your learning as well as the opportunity to undertake a dissertation in your chosen area. Other modules aim to deepen your understanding of the discipline, further preparing you for the workplace.

The emphasis is on independent study throughout and pursuing exciting career prospects through continual assessment and dedicated supervision.

MODULES

• Strategic Thinking
• Strategic Marketing
• Digital Marketing
• Food and Drink Tourism
• Dissertation