* This course is subject to validation

This is an exciting and innovative course, facilitating an understanding of all aspects required to set up a new business or enterprise. The emphasis on entrepreneurship means you will develop creativity and resourcefulness, as well as hone and improve on your critical thinking skills and events management knowledge. You’ll develop capability in technical, supervisory and managerial aspects of the hospitality business with a specific application to the world of entrepreneurship.

The BA (Hons) Events Management with Entrepreneurship focuses on how to develop a business through effective communication using a variety of tools; demonstrating strong consumer understanding and a have mind-set that takes measured risks, that perceives and creates opportunities and has the resourcefulness to pursue opportunities in an ethical and sustainable way.  

This course allows you to develop strong leadership and decision-making skills within the context of the events sector. You’ll learn to appreciate and reflect on the impacts of the events industry on the environmental, economic, social and cultural fabric of society. You'll also recognise and consider the management disciplines which underpin the management of the events industry and their individual operations. This will entail understanding the markets, customers’ needs and behaviour, and other drivers of change that affect the development of the events industry and their products from an entrepreneurial point of view.

You’ll analyse and evaluate theories and models related to events management and operations, synthesise, evaluate and interpret primary and secondary data. Develop effective management strategies for events organisations and enterprises. Apply financial planning and budgeting skills that will assist managers in their decision-making processes. Prepare practical business-related studies (business plans, marketing plans etc.).

We offer dual delivery which combines traditional on-campus face-to-face teaching and online teaching simultaneously, allowing you to interact as if you were there in person. You can move smoothly between online and on campus teaching subject to your individual timetable (and health requirements). Students can interact and collaborate in person and online in any of these live-streamed sessions. Live-streamed sessions will also be recorded, so you can login when you want, playback and watch from the comfort of your home and whilst on the go. Lab, rehearsal and practical on campus sessions are scheduled in blocks with online options.

You will benefit from industry engagement in every module, across all Hospitality, Events and Tourism courses. Including guest speakers, site visits, placement opportunities, competitions, field trips and debates.

We are investing in key areas beyond your studies including our career services, library and well-being, to be available both face-to-face on campus and online with many of these available 24/7. We have new, modern library facilities on both campuses offering inspirational environments for study and research. Libraries contain resources in print and digital formats, a range of study spaces and dedicated librarian who can assist with your learning. Students are supported with any academic or subject related queries by an Academic Advisor, module leaders, former and current UEL students.

Academic Support

If you need a bit of extra help with certain skills such as academic writing, maths or IT, our Skillzone and English for Academic Purposes we offer workshops, drop-in sessions and one-to-one appointments to help our students achieve their potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses.
Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. We also provide support and advice for disabled students and those with specific learning difficulties (SPDs).

Workload

Your overall workload consists of class and online tutor led sessions, individual learning, practical activities. The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting, to smaller groups taking part in seminars and collaborative work. You will receive your personalised timetable at the beginning of the academic year dependent on your course.

Who teaches on this course

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the teaching team will be provided in the student handbook and module guides.

There is a vast range of careers available to those qualified in the Hospitality, Events and Tourism sectors. These could include jobs such as; expert operatives, supervisors, junior managers, creative ‘intrapreneurs’ and start-up business entrepreneurs (niche services) have been defined for the hotel, meetings and events, banqueting and business tourism venues.

Entertainment in Stadia, Arena and Theatre venues require similar supervisory, operational and junior management roles. UEL is connected to a number of trade and professional associations whose membership comprises employers and operatives from across the Hospitality sector. These include:

• Meeting Professionals International (MPI)
• UK Hospitality
• Institute of Hospitality (IOH) 
• London Food Board 
• Royal Academy of Culinary Arts (RACA)
• HR in Hospitality