Course Summary
The BA (Hons) Fashion Buying, Merchandising & Innovation programme is designed to introduce students to responsibilities and develop their understanding of the skills that are required for working as a buyer within fashion.
In addition, students will be made aware of the evolving nature of fashion buying and be encouraged to developing an innovative mindset that will set them up for success and progression in the area of fashion buying. Subjects to develop their key skills will involve working with IT and digital platforms, training their numerical literacy and also learning about fashion operation systems and consumer behaviour in order to nurture each student’s progression within the evolving industry of fashion and also support with developing skills relevant for further progressing within higher education.
WHAT YOU'LL LEARN
You will learn a range of subjects related to how the fashion industry operates and also develop your skills and ability for working with the required skills needed for employment as a fashion buyer. The evolving industry of fashion will also require you to be proactive, empathetic and also embrace knowledge of sustainable practices. The Fashion Buying course will encourage this in you. You can also learn transferable skills that will be of paramount importance, such as team working, time management, communication skills and also develop your digital, numerical and technological proficiencies.
HOW YOU'LL LEARN
You will learn through lecture and seminar sessions that will be led by academics, practitioners, as well as industry guest speakers. Off campus activities such as local and international trips will also provide learning opportunities for you throughout the programme. Added to this, you will have the chance to learn in participation with mentors and through internships, which you can undertake during the placement year, within and between academic term periods.
Who will teach on this course
YOUR FUTURE CAREER
You can expect to find employment in the area of fashion buying across a range of fashion organisations. Further opportunities can include working as a consultant, in merchandising or starting up your own fashion label.
How you'll be assessed
You will be assessed through a range of assessment methods, and with both individual and group projects. Each assessment method will be dependent on the modules. Assessment methods can include:
- Portfolios
- Academic and creative journals
- Written essays
- Inter-programme group projects
- Competition entries
- Live project briefs
- Individual and group presentations
- Exam and assessed quiz activities
WITH PLACEMENT YEAR
This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge.
The extra placement year means it will take four years to complete your studies, instead of three.

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