This course is subject to validation.

This course will enable you to pursue a range of careers in the creative industries where current and emerging technologies and design concepts are used in the production of innovative, immersive user experiences. The course will introduce you to graphic, animation, video, VR, AR, projections and sensors production techniques. You will learn how to project manage live events for real clients involving research, conceptualisation, planning, design, development and testing of cutting-edge digital experiences for events, including e.g. live entertainment, art and museum installations, exhibition spaces and fashion shows, tourism, training and education and smart city initiatives. You will further learn about methodological and experimental design approaches, including research into cognitive, behavioural, sensory and affecting user experiences. You will reflect critically on design practices and consider wider implications of immersive production on everyday life and the wider community and societal needs.

• Use current and emerging digital technologies, including graphic, animation, video, VR, AR, projections and sensors, to create a range of digital user experiences.
• Research, plan, design and develop cutting edge digital experiences for events including e.g. live entertainment, art and museum installations, exhibition spaces and fashion shows, tourism, training and education and smart city initiatives
• Work collaboratively with other creatives (e.g. artists, dancers, musicians) to develop and project manage live projects for real clients
• Develop and test conceptual, methodological and experimental approaches to design
• Research and develop cognitive, behavioural, sensory and affecting user experiences
• Reflect critically on design practices and consider wider implications of emerging and immersive technology on everyday life
• Develop uses of emerging digital technology that support local community and wider societal needs

The BA(Hons) Media and Immersive Production curriculum is carefully structured so that each student can progress their practical skillsets and intellectual engagements throughout the degree. There are four main curriculum strands throughout the programme: practical skills, client-based work, design concepts and research. You will be assessed by way of a combination of formative and summative practical coursework (65%) and academic research (35%).

At level 4 you will be introduced to new technologies, working practices, briefs, design concepts, research and theories of immersive media.
At level 5 you will be encouraged to develop on skillsets, manage small projects and plan and engage in research into immersive technology.
At level 6 you will continue to develop skillsets and be further encouraged to work on guided independent practical work, research projects and client briefs.

You will work with dedicated academic staff throughout the programme in lab and classroom-based environments. In level 6 students will be supervised throughout their final projects. In addition to programme specific support, students will also have access to academic support, a dedicated personal tutor and careers advice.

Students successfully graduating with a degree in BA (Hons) Media and Immersive Production will gain an extensive, cutting edge skillset suitable for a wide range of careers in the cultural industries and beyond. These opportunities may include freelancing on immersive projects in live entertainment or working on art and museum installations. Work with immersive technologies may also involve setting up exhibition spaces or fashion shows. You might also find work in tourism, training, education and smart city initiative contracts. We aim to ensure that all of our students graduate with a skillset that will enable them to enter into other areas outside of the cultural industries, such IT, education and retail.