International Sports Marketing and Management (Top-up) BA (Hons)

Course overview

You develop the skills and competences of future managers within sports marketing and management, making independent decisions at both a tactical and strategic level.

The course emphasizes the complexity and dynamics of sport business and management, giving you knowledge of the integrative nature of the factors affecting management decisions.

You gain an understanding of international sports marketing and management theory, concepts, and frameworks, and learn to critically evaluate and reflect on these in practice. This multidisciplinary approach and international context, gives you a range of personal and business skills that enables you to pursue careers associated with international sports marketing and management in the private, public, and voluntary sectors.

Career opportunities

Graduates from this programme are well prepared for careers in sports management, marketing and events with national governing bodies of sport, local authorities or other similar organizations.

Typical vocational destinations include sport business roles in a range of public, private and not-for-profit organizations. This course is also a prerequisite qualification for a range of postgraduate courses within the sports and leisure industry.

Employability is an integral component of the programme and allows you to access experiences that cannot be offered within the lecture theatre. You have multiple opportunities to undertake a series of volunteer internships on this degree. Employers underline the importance of a good degree, but also place huge emphasis on relevant experience and evidence of transferable skills. The volunteer internships are an opportunity for you to apply taught content to the workplace and to gain exposure to the industry and network with potential employers.