This course is subject to approval.

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique “practice” based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

At Level 4 you will learn the foundational business subjects of marketing, economics, human resource management, accounting and statistics.

At Level 5, the programme becomes more specialised in the marketing discipline, and you will study subjects such as integrated marketing communications, consumer behaviour, digital marketing and marketing research.

In your final year, you will study modules specific to data analytics, including marketing analytics, customer relationship management and a marketing data analytics project, as well as mainstream modules in brand management, social media marketing and corporate social responsibility.

You will be taught by delivering theoretical lectures in an interactive and engaging classroom and providing assessments which focus upon the application of concepts to “real life” professional marketing scenarios.

Examples of theoretical concepts are provided throughout each module on the programme and you are encouraged to critically analyse and engage with new developments within marketing theory. Case studies of successful marketing approaches are incorporated throughout the programme and academic journal articles relevant to key theoretical ideas are recommended in each lecture and module.

Who will teach on this course

This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.