Course Summary
This course is subject to validation.
The MBA (Digital Marketing) is a digital marketing analytics pathway through our dynamic and contemporary MBA degree - designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations, means marketing practices now rely heavily upon analysis and interpretation of digital data.
This pathway seeks to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers. It develops a specific focus upon two key areas in its design – big data and customer relationship management. This enables marketers to make sense of data and aid marketing decision making. The programme will greatly benefit those with strong numerical skills and an aptitude for qualitative and quantitative data analysis relevant to business decision making.
Our course is flexible and accessible. Full-time students attend during the day while part-time students attend during the evenings so you can tailor your attendance around your availability.
Everything on our MBA is geared towards your career development, ensuring you graduate with a clearer vision of your future; it’s accredited by the Chartered Management Institute, so you can be sure you’re learning the leadership skills that employers really need, and our expert staff have the depth of knowledge to turn your passion and ambition into a realisable goal.
WHAT YOU'LL LEARN
During this intensive course you will study eight core modules to cover the main business disciplines.
These are: Accounting and Finance for Managers; Managing and Leading People; Operations, Networks, and Partnerships; Corporate Social Responsibility; Marketing in the Digital Age; Strategic Leadership; Professional Development; Capstone Project.
But our MBA is about much more than the subject-specific information and knowledge you’ll be expected to learn; you will also learn a lot about yourself and develop a wide range of skills and qualities during your time at the University of East London.
Our MBA will enhance your ability to think and act strategically and creatively, as you will be better placed to identify and evaluate ways to solve business problems.
You will enhance your problem-solving and decision-making ability in general, as you learn to research and analyse information in new ways.
And you will learn to work productively as part of a team, improving your personal effectiveness and ability to make decisive contributions to business issues.
HOW YOU'LL LEARN
Our teaching is rooted in practical, real-world experience – making the most of our extensive links with major organisations based in Canary Wharf and East London, including Bloomberg, Accenture and Barclaycard.
You will be taught through lectures, seminars and workshops, working as part of a team to apply theory to practical matters; from producing business reports, plans and presentations to solving business problems. We use real case studies from our business partners to give you an insight into the issues that major companies have to wrestle with, and how they solve them.To ensure your understanding of business is fully up-to-date, we invite representatives from organisations like Barclaycard to come and deliver guest lectures and seminars. We also organise trips to leading businesses, where you can meet experts in their working environment, and attend conferences organised by the university.
Our teaching is always innovative, fresh and rooted in contemporary topics – we work closely with the Chartered Management Institute (CMI) to deliver joint events and workshops that explore topical issues, and honour our commitment to civic engagement by holding workshops with Business in the Community (BITC) to help you see how businesses can have a positive impact on their local communities.
At postgraduate level you will be expected to put in a great deal of independent study – but you won’t be left on your own. Our experienced staff will provide support and supervision and you’ll be provided with a wealth of learning materials and access to business databases alongside our virtual learning environment.
We also encourage and support students to obtain work experience or an internship while on the course.
YOUR FUTURE CAREER
The business magazine, Forbes, has calculated that successful MBA graduates pay back the cost of their qualifications within four to five years on average – with lifetime earnings greatly enhanced thanks to the qualification.
Studying for your MBA with us should enhance your employability and earning power and develop your ability to approach business problems in a strategic manner. As part of the course, you’ll study a specialised ‘Professional Development’ module that is specifically designed to help you boost your career prospects and make the most of your MBA in the employment market.
Employers see candidates with an MBA as potentially more effective and therefore valuable as they examine at business issues with a fresh pair of eyes. And with our help you will develop the analytical and problem-solving skills that will benefit you through your entire career.
MBAs are welcome in any sector anywhere in the world, and the course’s accreditation with the Chartered Management Institute will enhance your employability even further.
You will also be able to take advantage of the worldwide MBA Alumni Network, and UEL's superb careers guidance.
The qualification will enable you to go into any sector, anywhere in the world. Or if you have your own business idea and want to start up a company of your own, the knowledge, skills and qualities you develop on the entrepreneurship module will really help – and you can receive support from the university to assist your entrepreneurial ambitions.
My name is Kavisha Prince Anthony, and I always had a dream of studying abroad. Thankfully, that dream came to life since I applied to the Study Advisor. I was able to receive my visa within four days. I also had some visa refusals in the past; I had about six UK visa refusals in the past, but thankfully, it was not an issue since the Study Advisor was able to make things work this time. I highly recommend Study Advisor for your dreams of going abroad, whether it be the UK or any other European country there is.